|
 An airplane with
insufficient fuel will not reach its
destination. A business without an intelligent
marketing program will not achieve its sales and
revenue objectives.
In our experience,
too many business owners dismiss the value a
well balanced marketing program can bring to
their enterprises. With limited budgets, they
would rather leverage available funds for use in
other areas where they perceive a higher return
awaits them. They incorrectly believe their
sales team can overcome any weakness in
marketing. Sadly, they
fail to understand the contribution marketing
makes to their sales
efforts. |
